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What Is SEO?

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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy:
• SEO considers how search engines work
• What people search for
• The actual search terms or keywords typed into search engines
• Which search engines are preferred by their targeted audience

Optimizing a website may involve:
• Editing its content
• HTML and associated coding to both increase its relevance to specific keywords
• Remove barriers to the indexing activities of search engines

Promoting a site by increasing the number of:
• Backlinks
• Inbound links – similar to referrals

SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

Search Engine Optimization isn’t just about “engines.” It’s about making your site better for people too. At Global Internet Strategies Inc., we believe these principles go hand in hand.

This guide is designed to describe all areas of SEO – from discovery of the terms and phrases (keywords) that generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization’s offerings. Don’t worry, if you are confused about this stuff, you are not alone.

SEO Features:

  • It can target various types of search such as local search, academic search, industry-specific vertical search engines, image search, video search and news search.
  • Search engine optimization helps Internet users find relevant websites, considering that most sites are found from search engines.
  • It helps a website rank higher on a search engine results page. This is relevant because majority of Internet users only visit the top 20 listed websites on search engines.

SEO Benefits:

  • Long-term positioning ̶ A website that properly utilizes search engine optimization stays high in the search rankings for a long period of time
  • Continuous promotion ̶ It helps promote a website 24/7
  • Increase in visibility ̶ It enables a website to rank higher on the search engine results page, making it more visible to Internet users, both locally and internationally. This also makes a webpage more accessible to a larger number of users.
  • Improve the quality of a website’s visitors — Internet users who are actively searching for the products or services a website offers can be directed to that site. This could mean a higher conversion rate for the website.
  • Higher sales and high return on investments — Considering the minimal costs that come with search engine optimization and the huge increase in the traffic of a website’s visitors, it will surely bring in the profits for any website. Arguably, it is also one of the most cost-effective means of Internet marketing.
  • Pages load faster — When a webpage is optimized, the files therein become smaller, which can translate to faster download times for the website.
  • Higher rate of browser compatibility — When a website utilizes search engine optimization, there is a higher chance that it will work in all browsers, which will make it more accessible to a greater number of users.
  • More navigable webpage — A search engine optimized website is created in such a way that its links function correctly and properly and its layout is done efficiently. This makes the website easier for users to navigate.

Why Your Business Needs SEO

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If you are a business owner you need to understand the importance of SEO for creating your business online.  If it is not part of your Business Marketing Plan, it should be.   Here are several reasons why SEO provides you valuable benefits?  Why does my business need it?  And how can you harness the power of SEO for your business?

What is SEO- Search Engine Optimization?

SEO is the process of optimizing a website for particular search terms or phrases that consumers are entering into a search engine(s) such as Google to find the most relevant content searched for.  As a result it drives consumer traffic to your site.  The concept of search engine optimization can be fairly simple, but when you introduce the competition aspect of getting your website ranked, you begin to delve into a more in depth approach to SEO and this is where the trained/certified experts come in.

What does this mean for your local business?

It is well known that the majority of local consumer internet traffic is driven by the search engine giants such as Google, Bing and Yahoo.  According to a Kelsey Group study, 97% of consumers use the internet and search engines to research particular products and services that are available in their local area before making an educated offline purchase.  In other words, 97 out of every 100 consumers turn to the internet to research you, your business and your product or service in their local area.  This brings up a big point that you need to pay attention to in order for your business to stay successful in the future.  You see, just because you have a website related to the topic the consumer is looking for, does not mean that your website will show up in the search engines (the goal is to at least be on the first page).  It is extremely important to be visible.  No traffic = no sales, period.

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Online Marketing To The Rescue!

Specializing in lead generation websites, consulting, and driving targeted customers to your website, Global Internet Strategies Inc  focuses on only the most beneficial internet elements proven to boost your business and provide peace of mind and comfort for the business owner and its employees.  Let’s face it, you are an expert of your product and/or service and that’s where your efforts should be focused.  Why spin your wheels trying to learn search engine optimization, which can take years of dedicated time when Global Internet Strategies Inc  can do the work for you bringing new customers quickly to your business?  Do you really have the time to set up Facebook pages, write blog posts, create videos, write articles, create a LinkedIn and twitter account, establish RSS feeds, obtain reviews in Google + and Yelp etc etc?  If your answer is NO, don’t feel bad, you’re definitely not alone!  In fact, you’re in the same boat as millions of other business owners around the world.  The truth is, the businesses that take action today are going to be the same businesses that phase out their competition in the future.  With the huge increase in internet searches for local businesses each year, it becomes vital to keep up with the times and harness the true power of the internet.

What Is SEO And How Can I Utilize It To Obtain 100 Customers In The Next 100 Days?

I have setup a FREE WEBINAR that will help you answer the question “What Is SEO And How Can I Utilize It To Obtain 100 customers In The Next 100 Days”.  Please feel free to take the time to watch this highly informational webinar, you’ll be glad you did!  Inside, you’ll learn the system that our team uses to obtain 100 customers within 100 days.  Real live case studies will be presented as well throughout the presentation along with how YOU and your business can get the exact same results without the headache of becoming an internet marketing mogul yourself.  Thanks and I hope you enjoy the show!

Top 10 Virtual Strategies To Increasing Sales

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After reading this article you will learn:

  1. How to increase your website’s results with conversion rate optimization;
  2. The “Top 10″ marketing strategies you can use to increase sales;
  3. The “Best Practices” of increasing your Search Engine Rankings with SEO.

Are you searching for creative marketing strategies to grow your business? Looking for tactics that will increase lead flow and provide an impressive effect on your sales? If your business gets a majority of sales and/or leads via the Web, the following are 10 great marketing strategies you can use to boost your sales NOW.

 
1.   A Superior Product (or Service)

A gifted product (or service) is mightier than a gifted marketing campaign. This principle has built more fortunes than any other marketing insight which is why I listed it as #1. A superior product (or service) gives the best results in marketing and selling because if it is not in the product, it isn’t going to be in the marketing either. In other words, if your product is not better than the competition’s your marketing can’t honestly communicate any unique and advantageous qualities to your market. The better your product, the more persuasive your ads can be, and the bigger your marketing success will be. You need a strategy; a unique and powerful message, to win.

One way to position your product as being better than the competition is to make it unique and fill the void that your market wants with a Unique Selling Proposition. For example, back when Federal Express started they knew the market desired faster package shipping then the typical “4 to 6 weeks” delivery time. Federal Express (FedEx) filled this void and in turn dominated the package shipping market with the following USP: “Federal Express: When it absolutely, positively has to be there overnight.” The deployment of this USP allowed Federal Express to emerge as the dominant leader in the industry, taking market share rapidly, and also increased its sales and profits. How can you position your product to be more advantageous than your competition’s product?

2.   Words That SELL

The most successful marketers know their market and how to sell to them. They understand who their customers are, which common needs and goals they possess and the psychology of why they buy. They use this information to optimize their marketing and website to “speak” to their market’s desires and give them what they want. This superior “Message to Market Match” makes their marketing and website generate more leads and sales than the competition.

You can use this strategy on our website with “Conversion Rate Optimization” (CRO). CRO is the process of making your website generate more results by being more persuasive, more trustworthy and easier to navigate for your visitors so more of them find what they’re looking for and take action. CRO is the fastest and easiest strategy for increasing leads and sales generated from your website. Plus, it’s the best way to significantly increase your leads and sales without having to spend a bunch of money on increasing your website traffic. In fact, it’s the first step that should be taken before increasing your targeted traffic.

3.   A Newsletter

Sending an email newsletter is a powerful way to stay in touch with your customers on a regular basis. By staying on their “radar,” the odds are that they will think of you first the next time they need a product or service you offer! In fact, a quality newsletter is probably THE best customer retention tool available, and it costs very little to use. Plus, it can also be an effective Customer Acquisition Program it you use it correctly.

A newsletter is not a new concept, it is simply an informative letter mailed to subscribers via email or print. Of course, your newsletter must have useful content and information that is appreciated by your database of readers, otherwise people will unsubscribe by the masses. So, every couple or few weeks send out an “informative letter” covering areas of interest to your subscribers including helpful articles and tips, news, free stuff and special offers.

4.  Public Relations (PR)

Hiring a good Public Relations (PR) agency can really boost your business’ visibility and profitability. A PR Agency’s role is to get publicity for you by getting your news, press releases and articles into the media that your target market reads. The publicity will increase your visibility, credibility and sales.

For the best results with PR, go where your market is. In other words, get your message in the media that your customers read and watch. For example, the websites, online discussion forums, magazines, newspapers, radio and tv shows that your prospects use to get their news and information.

Hiring a PR agency who knows the right journalists in your market is advantageous to you because they’ll get your story covered in the media more often. Since most media outlets have websites, they’ll publish your news online too! Often it’s a good idea to hire a talented PR Company AND an online marketer who knows the Internet and is skilled in getting your articles, news and press releases published online on Google News, Yahoo! News and your industry’s news websites and online discussion lists. This is a powerful online / offline “1-2 punch” that will boost your visibility, website traffic and sales!

5.  Search Engine Optimization (SEO)

More than 88% of all Internet users look for websites, products and services by using search engines and online directories. Approximately 90% of the clicks on the search engine results pages (SERPs) are on the top 3 ranked websites (not the paid listings). Plus the top sites are considered “more trustworthy” and there are no pay-per-click fees involved which means lots of low-cost high-quality visitors for you. In other words, if your site isn’t listed at or near the top, it may as well not exist!

Ensure your site is ranked prominently for keyword phrases related to your product or service with an effective Search Engine Optimization (SEO) campaign. There are three basic steps to SEO:

  1. Optimize your web pages with keywords in the page titles, meta tags, headlines, content and URLs;
  2. Link your web pages to each other using keyword phrases;
  3. Acquire keyword optimized in-bound links from industry authority sites that point to your site.

All three steps are important, but the third step – acquiring keyword optimized in-bound links (IBL’s) – is the most important step. Unfortunately, most people don’t understand this or just do this step all wrong. The best ways to acquire in-bound links to your website are:

  • Acquiring and buying links (yes, buying them) on “authority websites” within your industry;
  • Getting listed in the best Internet Directories like Yahoo’s Directory;
  • Distributing keyword optimized press releases via services like PRweb.com;
  • Distributing articles and information related to your product or service.

Usually only a handful of carefully selected links from the right websites will boost your rankings tremendously. Stay safe by only seeking ‘related’ targeted in-bound links (IBL’s) from quality websites related to your website’s topic. SEO takes time and effort, but it’s well worth the investment because of the quality visitors it provides 24/7/365.

6.   Pay-Per-Click Search Engine Advertising (PPC)

Pay-Per-Click” (PPC) search engine advertising is the most targeted advertising money can buy. Why? Because PPC allows you to place your advertisements directly in front of hard-to-find prospects at the exact time when they’re searching for your type of product or service. No other form of advertising can do this for you! (except for maybe yellow pages).

Within an hour of set-up time your PPC campaign can be launched on Google AdWords and you can see results fast. PPC also gives you more control over which landing pages you send your visitors to allowing you to give them the most targeted message or the exact product they are searching for. Of course, with PPC you have to pay per click so there are advertising costs involved. Fortunately for you, Google AdWords allows you to use “Conversion Tracking” tools to see exactly which keyword phrases are producing sales and profits so you can optimize your campaign and website to provide more results. PPC can and should become an indispensable part of your business’ sales-generating arsenal.

7.   Free Content, Resources and Tools 

Providing free content, resources and interactive tools on our website to attract your target market is a great strategy for increasing your sales and leads. The more interactive your website is, the more likely your visitors will experience satisfaction with it and use it as a resource. For example, We offer a free analysis  with our tool which analyzes the performance of web pages and give recommendations for improvement. This free tool is truly helpful to webmasters and gets more than 2.4 times as much traffic as the home page. This free tool generates more leads than any other page on Andy King’s website!

So, consider adding content, a discussion forum, audio and video files, or even helpful web-based tools for your visitors. These technologies can be used to engage your website visitors in real time and get them to take actions that lead to more conversions. What resources or tools can you create to attract new visitors and to get your message across?

8.   Social Networking and Web Intelligence

Social networking on the Internet is a great way to get in front of audiences who are discussing topics related to your expertise, product or service. In fact, it is becomingTHE most powerful way to get in front of your audience on the Internet. New technoligies like Twitter and FaceBook make it easy.

Affordable and easy to use Web Intelligence Tools can be also used to automatically scan the Net daily and provide you with a list of these Social Networking opportunities. For example, you can use “Google Alerts” www.GoogleAlert.com to find online discussions and blog posts related to your product or service allowing you to provide input on these topics as well as posting links back to your website. Google Alerts allows you to easily and consistently reply to blogs and news features. You’ll enjoy seeing your posts bring in new business.

9.   Referral Marketing

Referral-generated customers are the least expensive and most profitable and loyal source of new business you can get. In fact, these referred customers also tend to buy quicker, negotiate less, buy larger quantities, and refer even more business to you. Plus, today’s advertising rates are not inexpensive… so use referral systems to leverage (increase) the results generated from all of your advertisements and marketing techniques by getting your customers to spread the word about your company to bring in even more sales.

Significant amounts of referrals usually do NOT “just happen” so use “referral marketing systems” – techniques and tools that you can easily integrate into your business that will proactively generate referrals. For example, just concentrating on providing outstanding service will result in happier clients who will talk favorably about your business and refer new business to you. Consider setting up “joint-ventures” with other companies that could provide you with potentially lucrative partnerships and be sure to share the wealth with them. Start an “affiliate program” for your website to get other sites to send visitors to you. Give every customer who purchases from you five 10% discount cards that they can give out to their friends and watch the referrals roll in. Think of the up-side profit potential if you could integrate 5 new referral systems into your business and/or website!

10.   Web Analytics

John Wanamaker, famous retailer and inventor of the price tag and the department store once said, “I know that 50 percent of my advertising is wasted. I just don’t know which 50 percent.” ‘Fortunately with tracking tools like “Web Analytics” and the Google AdWords conversion tracker, a quick glance will show you what is working and what isn’t. This allows you to save money by eliminating wasted advertising and further optimize your website to produce more for your budget.

For example, check your Google Analytics account to identify which websites are sending you the best visitors and get more traffic from them by increasing your advertising with them and/or getting them to post your press releases and articles. Improve website’s performance by optimizing the navigation and “conversion funnel” so visitors quickly and easily find the content or product they want and buy it with the least amount of confusion and clicks as possible. Save 50% on your Google AdWords PPC advertising by running a “Search Query Performance” report to identify and eliminate off-target keywords and save big money on your PPC Campaign.

Conclusion:

If you are searching for creative marketing strategies to increase lead flow and sales, use these 10 great marketing strategies to grow your business. Start today by selecting a few of these strategies and using them to boost your sales now.

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What Is Social Media Optimization

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Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.

Social media optimization is becoming increasingly important for search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages. The implication is that when a webpage is shared or “liked” by a user on a social network, it counts as a “vote” for that webpage’s quality. Thus, search engines can use such votes accordingly to properly rank websites in search engine results pages. Furthermore, since it is more difficult to tip the scales or influence the search engines in this way, search engines are putting more stock into social search.   This, coupled with increasingly personalized search based on interests and location, has significantly increased the importance of a social media presence in search engine optimization. Due to personalized search results, location-based social media presences on websites such as Yelp, Google Places, and Yahoo! Local have grown increasingly important.  Rob Reed, founder of location-based marketing platform MomentFeed, has stated that, moving into 2013, local optimization on social platforms is now a “strategic imperative” rather than a “luxury”.

While social media optimization is related to search engine marketing, it differs in several ways. Primarily, SMO focuses on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful social media optimization.

Social media optimization is in many ways connected to the technique of viral marketing or viral seeding where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites.  Furthermore, by following social trends and utilizing alternative social networks, websites can retain existing followers while also attracting new ones.   This allows businesses to build an online following and presence, all linking back to the company’s website for increased traffic.  For example, with an effective social bookmarking campaign, not only can website traffic be increased, but a site’s rankings can also be increased.   In a similar way, the engagement with blogs creates a similar result by sharing content through the use of RSS in the blogosphere and special blog search engines.

Social media optimization is considered an integral part of an online reputation management (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence.

Social media optimization is not limited to marketing and brand building. Increasingly, smart businesses are integrating social media participation as part of their knowledge management strategy (i.e., product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, social media optimization can be implemented to foster a community of the associated site, allowing for a healthy business-to-consumer (B2C) relationship.