Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy:
• SEO considers how search engines work
• What people search for
• The actual search terms or keywords typed into search engines
• Which search engines are preferred by their targeted audience
Optimizing a website may involve:
• Editing its content
• HTML and associated coding to both increase its relevance to specific keywords
• Remove barriers to the indexing activities of search engines
Promoting a site by increasing the number of:
• Inbound links – similar to referrals
SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Search Engine Optimization isn’t just about “engines.” It’s about making your site better for people too. At Global Internet Strategies Inc., we believe these principles go hand in hand.
This guide is designed to describe all areas of SEO – from discovery of the terms and phrases (keywords) that generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization’s offerings. Don’t worry, if you are confused about this stuff, you are not alone.
- It can target various types of search such as local search, academic search, industry-specific vertical search engines, image search, video search and news search.
- Search engine optimization helps Internet users find relevant websites, considering that most sites are found from search engines.
- It helps a website rank higher on a search engine results page. This is relevant because majority of Internet users only visit the top 20 listed websites on search engines.
- Long-term positioning ̶ A website that properly utilizes search engine optimization stays high in the search rankings for a long period of time
- Continuous promotion ̶ It helps promote a website 24/7
- Increase in visibility ̶ It enables a website to rank higher on the search engine results page, making it more visible to Internet users, both locally and internationally. This also makes a webpage more accessible to a larger number of users.
- Improve the quality of a website’s visitors — Internet users who are actively searching for the products or services a website offers can be directed to that site. This could mean a higher conversion rate for the website.
- Higher sales and high return on investments — Considering the minimal costs that come with search engine optimization and the huge increase in the traffic of a website’s visitors, it will surely bring in the profits for any website. Arguably, it is also one of the most cost-effective means of Internet marketing.
- Pages load faster — When a webpage is optimized, the files therein become smaller, which can translate to faster download times for the website.
- Higher rate of browser compatibility — When a website utilizes search engine optimization, there is a higher chance that it will work in all browsers, which will make it more accessible to a greater number of users.
- More navigable webpage — A search engine optimized website is created in such a way that its links function correctly and properly and its layout is done efficiently. This makes the website easier for users to navigate.